German-based Effol has been making horses happy for over 110 years. The premise behind these products is friendship. Effol believes that the horse and owner relationship is built on love, kindness and trust and ultimately, friendship. Having horses should be a joyful, pleasant experience and developing the relationship between horse and human is essential. The products from Effol were created to reinforce that friendship and have developed over the years as a tool to earn trust and show care.